Social media is the king in this developed modern world. It is in fact a complete world in itself. Individual of every age has obtained number of benefits out of it and when it comes to businesses, social media can be a game-changer. Platforms like YouTube, Facebook and Instagram have evolved the concepts of marketing. Snapchat is also one of them which has been continually used by businesses to increase their brand recognition.
There are over 100 million active users on Snapchat and is one of the fastest growing social networks. Snapchat users all over the world are predominantly between the age of 18 and 30 which makes it a very strong marketing tool. It has become a vital part of global marketing strategies and here it is how:
Provide access to live events
Snapchat is one of the earliest social media platforms which has promoted real-time social media marketing giving audience access to live events. Businesses can leverage this application for trade shows and product launches. It evokes a sense of excitement amongst your audience providing an accurate perspective of what is going on in the event.
Many organizations like NBA has used Snapchat in diverse ways to increase their presence on social media.
We are lovers of social media giveaways and promotions. You can think of hundred creative ways to keep your followers coming back. You can offer discounts to your fans watching entire story which further helps to maintain customer loyalty. You can even initiate a Snapchat scavenger hunt which will showcase your brand’s personality and increase communication between your brand and customers.
Partner with influencers
Just like other social media channels, social media influencers on Snapchat can increase spread brand awareness. Partner with influencers and spread awareness to a specific portion of demographics that is difficult to approach through conventional means of media.
Influencers who are experts in using Snapchat can create video content that can add more to your brand’s personality and image.
Deliver private content
Snapchat can be used effectively to provide particular content to your audience that they do not receive through other platforms. Think of something creative to amaze your followers. Many fashion brands have used Snapchat to show their first collection to followers.
Behind the scenes
Snapchat can be an amazing tool to show your followers what went on behind the scenes. This content can be displayed to enhance customer loyalty maximally. It even encourages engagement which further creates more following. Show off what your company has got. Capture outings and other special events. You must show the world how your company or brand is different from others and why they must approach you. Highlighting the culture of your brand can trigger its recognition all over social media.
There is no doubt that Snapchat is used by individuals for fun but businesses consider it as an authentic platform as an amazing opportunity to enhance your real-time marketing strategies. Make sure you convey your brand’s point of view using this application.